The Chopard & 1000 Miglia Love Affair Continues
For the 36th year in succession, Chopard became the World Sponsor and Official Timekeeper of this year’s 1000 Miglia – “the most beautiful race in the world” – which took…
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Chopard
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Chopard’s Middle East Exclusive Alpine Eagle
Chopard presents a 100-piece limited edition timepiece dedicated to watch connoisseurs of the Arab world – The Alpine Eagle Middle East Edition. This latest addition to Chopard’s collection of sporty-chic…
Mariah Carey x Chopard Present Butterfly-Themed Haute Joaillerie
A collaboration between the music icon Mariah Carey and Chopard’s Artistic Director Caroline Scheufele gives wings to two jewellery collections inspired by the butterfly. One is the high-jewellery Chopard X…
Chopard Presents “The World’s Most Beautiful Race”
For the 32nd consecutive year, Chopard lined up at the start of this new edition of the 1000 Miglia rally as the main partner and official timekeeper. Traditionally organised in…
Dubai Watch Week 2019 Exhibitions
This year’s edition of Dubai Watch Week celebrates two of the industry’s biggest progress drivers; “innovation and technology”. The Main Exhibition at the Dubai Watch Week 2019 will see brands…
Chopard’s All-new Alpine Eagle Collection – A Classic Reborn with New DNA
In 1980, Karl-Friedrich Scheufele was a youthful 22-year-old employed in his family’s Chopard manufacture when he submitted an idea to his father for a watch to be named St. Moritz.…
Chopard expresses love with the Happy Love Watch
The Artisan of Emotions, Chopard, has chosen this year to celebrate LOVE: a universal message which has inspired a new variation within the Happy Sport watch collection. The collection is…
Chopard celebrates a twin silver jubilee
In 1993, two landmark events coincided related to the house of Chopard. Caroline Scheufele, the co-president and artistic director of the brand dreamed up the now famous Happy Sport watch.…
Chopard’s tribute to Mexico: Spirit of ‘La Santa Muerte’
“Macabre” is how most foreigners would describe Día de Los Muertos or Day of the Dead, but for Mexicans, it is a day to pay homage to Santa Muerte, the…
Chopard brings the Chopard Classic Rally to Dubai for the second consecutive year
After a successful first edition last November, the Chopard Classic Rally Dubai is back for a second run on November 9, 2018. The rally will again tour the wonders of…