Starting on 4 May, INEOS Automotive has announced a bespoke expedition for adventurous 4X4 drivers, covering 1,500km over eight days in South Africa. The exclusive trip will give 16 guests access to breathtaking scenery, luxury accommodation and a hands-on overlanding drive in Grenadiers.
The inaugural expedition has been locally curated and traverses game reserves and private estates, staying at selected premium hotels, luxury game lodges and a private manor house. Departing from Cape Town, the trip will go through Paarl and Wellington winelands, over the Cedarberg wilderness area, Roggeveld and Outeniqua Mountains and through the Tankwa and Great Karoo biomes, before finishing at Gqeberha on the Eastern Cape coastline.
The adventure will be led by INEOS Kavango, the specialist conversion division based in northern Botswana with extensive experience across the region.
Charles Van Rensburg, CEO of INEOS Kavango, said: “Overlanding really is the ultimate way to experience Africa, and this trip adds local knowledge and the right equipment for those who want the adventure but haven’t the time or expertise to organise it. Our overlanders can expect a once-in-a-lifetime experience and a test drive that won’t be forgotten.”
The excursion is designed to give 4X4 drivers from around the world the opportunity to put the INEOS Grenadier through its paces in the incredible environment that it was engineered to tackle with ease. Spaces are limited to just sixteen guests and includes all planned activities, freshly prepared meals, and full technical and logistical support.
The expedition will be led by professional off-road guides with local specialists and will be captured by a dedicated video and photography team.
Lynn Calder, CEO of INEOS Automotive, said: “I’ve tested the Grenadier personally in several of the locations this expedition will cover and it’s exhilarating, it’s a drive the vehicle was built for. This promises to be a truly special experience with the hands-on knowledge that’s incredibly rare and lets you just focus on your own adventure.”
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, speciality chemicals and oil products. It was founded in 2017 by INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer. The company’s first product, INEOS Grenadier, was launched in 2022. It is an all-new 4X4 built from the ground up that combines classical British design with German engineering.
In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster, and in February 2024 a third vehicle line called the Fusilier was unveiled. The latter offers two powertrain options: an all-electric and a range-extender electric.