Les Journées Particulières, created by the LVMH Group in 2011 to give the public the opportunity to discover the savoir-faire of its Maisons, is an initiative that reflects the Luxury conglomerate’s pride in the craft excellence of its maisons.
On October 14,15 and 16, LVMH invites the public to discover an extraordinary heritage and to get to know the master craftsmen who, with their artistry, bring the Acqua di Parma collections to life. The event promises to be an interactive and multisensory experience in the Boutiques at via Gesù in Milan and at piazza di Spagna in Rome.
Bright and welcoming, like a sophisticated Italian home, both Boutiques will have at the forefront the master craftsmen and the creative talents that on a daily basis help bring to life the maison’s iconic products. An event with a packed calendar of meetings, workshops, and laboratories.
Visitors will have the opportunity to see how the iconic Parma yellow hatboxes are made, apply the labels by hand on the bottles of the fragrance, and witness the making of the Note di Colonia jewel cal. A six-step process of crystal workmanship that gives a precious light to the bottle.
Visitors can immerse themselves in the solar vitality of Colonia, which in its olfactory composition expresses the essence of Golden Fruits. The aromatic composition expresses its personality in Frutti d’Oro, Italian citrus aromas with sun-filled vitality.
In the fragrance collection of Blu Mediterraneo, the radiant transparency of the rarest Frutti d’Oro also returns. Like bergamot of Calabria, of highly prized DOP quality, grown only along a short tract of the Ionian coast and in restricted areas within the Calabrian region.
Fascinating handcraft work, taken up again from the great Italian tradition, gives shape to the Home Collection. Like the candles in the glass, which combine contemporary design with a precise craftwork process.
In the world of Barbiere, the collection dedicated by Acqua di Parma to the authentic ritual of the Italian shave, refined handmade accessories go together with this important moment of self-care. Selected Italian craftsmen carefully create every individual shaving brush, continuing skills handed down over the years.
Craftsmanship has always been identified with Acqua di Parma. It is the heart of the natural, radiant refinement that the brand expresses in all its creations. A masterly simplicity, which goes to the heart of things to make their authenticity shine forth and enables the heritage represented by art, nature, and Italian culture to be preserved.