Founded in 2014 by Markus Zbinden, CEO, and Marina Rabei, a certified Tea Sommelier, AVANTCHA Tea is a Dubai-based enterprise offering a collection of premium quality whole-leaf teas, herbal infusions and high-quality tea-ware. A combination of the French word ‘avant’ and ‘cha’ – the Chinese word for tea – AVANTCHA sources some of the highest quality teas, herbs, flowers, and fruit from across the globe.
The brand currently offers an extensive collection of over 100 loose-leaf teas and bio-silk teabags, which are blended and packed in its centralised Dubai facility and stored in temperature-controlled warehouses. AVANTCHA’s collection of elegant teaware has been curated to functionally elevate one’s tea experience. The brand also places high emphasis on sourcing organic ingredients and using bio-degradable packaging.
From its base in Dubai, AVANTCHA has brand offices in London, Switzerland and Bangkok, and in the past decade has built up an impressive portfolio of corporate clients, including Cartier, Gucci, Panerai and Jager Le Coultre, as well as prestigious hospitality brands such as the Four Seasons, Burj Al Arab, Waldorf Astoria, Edition, Mandarin Oriental, Jumeirah Group and Hilton Luxury Collection.
For individuals seeking to elevate their tea time experiences, the brand’s website has a Guides section to help clients inform themselves about the various products on offer. The Recipes section lists a delectable selection of beverages, desserts and more. The brand’s impressive selection of tea ware is also curated for connoisseurs of the stimulating brew, to elevate the tea-time experience, but on the hardware side.
For lovers of Matcha, the Japanese green tea, AVANTCHA presents the Ceremonial Matcha Set to experience a Ceremonial Grade Matcha. Each set includes Yame (30g), a white ceramic Matcha Bowl, 100 prongs Bamboo Whisk, and a stainless steel Matcha Perfect Spoon.
The Connoisseur’s Tea Set is ideal for tea drinkers to recreate a high tea bar experience at home. It includes two 150ml Double Wall Cups, a Solo Glass Teapot, a Stainless Steel Tea Spoon, and a Peach and Pear White Tea Caddy Lose Leaf Tin. It is housed in a handcrafted wooden case with a silky luxurious finish.
The Treasure Chest Gift Box comes in a hand-crafted wooden box embellished with ultra-fine faux leather and a marble-inspired design. It includes a solo teapot, two double wall cups, a Perfect teaspoon, a Perfect tea-timer, and a Rose White Tea Tin.
AVANTCHA’s selection of teas, tea bags and tea-sets are available through the brand’s website and select outlets.
