Al Tayer Motors is staging the third edition of Unseen Potential – an art exhibit at its Sheikh Zayed Road showroom in Dubai. On display are works of art created by talented technicians of Al Tayer Motors and Premier Motors using discarded automotive parts and scrap material. These artworks are the outcome of an internal competition held by the company for its technicians.
Ford Motor Company’s Chief Customer Experience Officer, Elena Ford kicked off the event, which will be held until February 17, on the ground floor of the showroom and is open to everyone interested in art and cars.
“This exhibition is an impressive example of employee creativity,” said Elena Ford, chief customer experience officer. The Al Tayer Motors team is engaging employees in a creative way, further fostering a connection between our vehicles and beautiful works of art.”
Speaking about the exhibition, Boulos Massoud, Senior Vice President Aftersales at Al Tayer Motors said, “The third edition of the competition received an overwhelming response from the company’s talented technicians who once again proved that they truly have a flair for artworks, creating some remarkable pieces while living two of the company’s core values – Quality and Diversity. Fostering a work culture that recognises employees and provides opportunities to display their talents plays a strong role in creating a motivated and happy workforce.”
Over 290 technicians from 11 locations across the UAE participated in the two-month-long contest. The contest was conceived with the goal of enhancing their planning and teamwork, while simultaneously highlighting their creativity.
Together the teams created more than 70 art objects from seemingly unusable material by using their imagination to tap into the unseen potential of automotive scrap. They have fashioned unique pieces inspired by nature such as animal figures, insects, flowers and birds, as well as vehicles, musical instruments, robots, and popular culture icons.
Al Tayer Motors has a full calendar of events, which includes a variety of sports tournaments to encourage physical activity, as well as an annual wellness program to promote healthy habits and self-care. These employee engagement initiatives are part of the company’s overall strategy to improve staff morale, build team spirit, and provide a fulfilling work experience.
In addition to the physical showroom displays, the works of art can also be viewed online at the Al Tayer Motors website, and their social media feeds.